Deep Drawer Digital Marketing was founded by top university MBAs and seasoned digital marketing pros with the belief that everyone should have the best information when making one of life's big investments - the home remodel. Our goal is to help remodeling businesses understand what drives homeowners to complete renovation projects, and meaningfully engage customers throughout their digital journey.

Jeni Abramson

Founder & CEO

With a dual career in the realms of real estate development and digital media, Jeni Abramson combined her passions and launched Deep Drawer, a digital marketing agency for home remodelers.


Jeni started out in digital media in early 2005 at Turner Broadcasting during the launch of online advertising operations for CNN.com. She later joined Reuters Media where she managed digital advertising, online content syndication and the launch Reuters Mobile. Later in her career Jeni ventured into the tech world and focused on reference data management and process automation for some of the world’s largest companies. 


Throughout her professional journey Jeni also stayed actively involved with her family’s real estate development business. She has designed and managed numerous residential and commercial construction projects in Washington, DC, New York City and Los Angeles. 


Jeni holds an MBA from Columbia University.

Sadie Scotch

Co-Founder & CMO

Sadie has over 10 years of international and local marketing experience. After a turn working with the State Department at NATO in Brussels and at a political lobbying firm in Washington, D.C., she joined Reuters as part of an internal startup, building an expert network platform. When the 2008 Global Financial Crisis struck, she went overseas to gain experience in emerging markets, primarily focused on Africa and Eastern Europe, producing print media advertising reports for some of the world’s top media brands. 


Returning home after nearly 8 years overseas, Sadie built her know-how in digital advertising and brand marketing and joined forces with the team at Deep Drawer Marketing as a founding partner.


Sadie received her MBA from the University of Cape Town in South Africa and holds a BA in International Relations from Lehigh University.


She enjoys traveling (75 countries and counting!), cycling and drawing.


We can't wait to hear from you

(201) 746-5213
(201) 746-5213
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