OUR SERVICES

Digital marketing services for remodeling businesses.

Increase your online credibility, drive traffic to your website and close more business.

  • DIGITAL MARKETING STRATEGY

    What is the size of your online opportunity? We believe in sharing knowledge and helping all remodelers and home builders cross the digital gap. Every home improvement, renovation and construction business today needs a digital marketing strategy that is tailored to homeowners and other potential customers in their local market. After all, online opportunities in the housing development and improvement market have never been bigger.

     

    Nearly all remodeling journeys start online and there are over 2.5 million US searches for “REMODELING” every month. Is your business capturing this demand? A well-planned digital marketing strategy can help your business increase online visibility among homeowners, appear in organic search results, improve directory listings and reviews, and build that crucial component of customer loyalty that fosters referrals and new business.

     

    Our digital marketing strategy is designed specifically to help home building and remodeling businesses become more successful. Book a consultation to learn how Deep Drawer's digital marketing services can help you to:

    1. Make it easy for clients to find you online

    2. Generate high quality leads - Build trust

    3. Activate leads and prospective clients

    4. Increase average customer value

     

    We are here to help you set goals and get measurable results!

  • CUSTOM WEBSITE DESIGN

    Most remodeling projects begin with online research. At Deep Drawer, we focus on better understanding the online journeys of homeowners and translating these insights into actionable results for your website and for your bottom line. Your website is often the first point of contact between you and your future clients. It provides a place for potential clients to see what your business is about and learn more about the remodeling services you offer, any time of the day or night.

     

    If you make it easy to browse your project portfolio and contact you, then potential clients can even start telling you about their needs and requesting quotes directly through your website. Many websites are full of plugins, popups, subpages and more that leave you wondering, what should you be adding to your website? What features are the most useful to your leads and which ones can actually help convert them into potential customers? When is one bell and whistle too many?

     

    We specialize in thoughtfully designed websites for remodeling businesses that are optimized for lead conversion and brand exposure, highlighting your work without the chaos that can turn clients away. Our process begins with a thorough audit to uncover technical issues that are stifling your search rankings on the backend. Next, we begin a design collaboration to ensure that your new and improved website accurately represents your brand and captures your business identity.

     

    And last but most certainly not least, we focus on creating and maintaining helpful, relevant content throughout your site, making sure that both clients and search engines are always up to speed. Learn more about how we do marketing for remodeling companies. Contact us today!

  • STRATEGIC & LOCAL SEO

    Search Engine Optimization (SEO) is as much about people as it is about search engines like Google, Bing and others. It’s about tuning into what homeowners are searching for online when they plan remodeling projects, the keywords they are using in their queries and the type of content they are interested in. Discovering the answers to these questions will allow your business to connect to the homeowners who are searching online for the remodeling services you offer.

     

    We specialize in increasing both the quality and quantity of website traffic for home remodelers by helping your appear in relevant non-paid (also known as "organic") search engine results. In order for your website to rank higher on search engines like Google, you need to start by understanding what your ideal clients are searching for online and how they navigate the web. After that, you need to create and implement a strategy for ongoing Search Engine Optimization (SEO). We can help you optimize your company’s SEO by identifying high performing keywords, deploy technical know-how on key sections of your website and create funnels for leads to organically discover you at various stages of their buyers’ journeys across the web.

     

    That way, homeowners that are planning a home remodel will find, engage and convert to in-store leads for your showroom.

     

    Whether you own a kitchen and bath showroom or if you’re a cabinet maker, general contractor or tile expert, our team of remodeling marketing experts will audit your website’s on-site content, create a plan to identify keywords to bake into topical content and reinforce your brand’s public profiles to get leads landing on your website and taking relevant next steps. We will deploy an ongoing SEO strategy and test and measure different quality tactics to help boost your ranking to stand out in front of your ideal home remodeling clients.

  • DIRECTORY LISTING MANATEMENT

    Search engines look for clean business information across the web, and so do your clients. Homeowners’ online journeys might start with a Google search, continue on to your website, and then go off your website to read a third party review, then over to your social media pages...and only then go back to your website to contact you.

     

    You get the drill, today’s savvy homeowner does her due diligence to make sure you are who you say you are because, well, she can! Beyond the curated finished projects on your social media channels, your customers also want to check your online references to make sure other people say you actually deliver on your promises. There are many ongoing, proactive measures a company must take to capture leads throughout this multi-channel journey. Some of these third party sites include, Yelp, the BBB, Angie’s List, and of course industry specific directories that Google will help orient your home remodeling customers to.

     

    Making sure your brand is accurately represented across these domains that are outside your ownership is a necessary task you must make and repeat so your prospects get the best portrayal of your company from all possible angles. We take ownership of this process for you. We make sure your correct address, phone number and numerous other pieces of information are up to date and disseminated across any listing that mentions your business. We also make sure your references are proactively captured from new customers and disseminated everywhere online that your leads are searching.

     

    Reach out to us today and we can walk you through our process.

  • CONTENT MARKETING

    Content doesn’t just mean “words on the internet” anymore. Content is strategic and has the power to attract the right types of customers in the right locations at the right time – if done right. Your website's blog or articles section is a great way to educate homeowners on the remodeling problems you solve and highlight your expertise.

     

    Content marketing is also a great way to showcase finished projects – the proof that you are an expert at what you do. Content is key to any well thought out digital marketing strategy. We will work with you and your team to develop creative content strategies that draw in homeowners in your area.

     

    We will then deploy this content across multiple channels, including your website, social media pages and email campaigns, and use marketing automation tools to create a scalable process that gets more customers coming to you!

  • SOCIAL MEDIA

    Social media marketing requires both strategy and creativity.

     

    While it may seem overwhelming, its importance to remodeling businesses cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Whether you are an interior designer, general contractor or remodeler, your ideas and projects deserve visibility. Engaging with social media can lift your brand, build credibility and grow traffic to your website, resulting in more leads and more business. 

    However, not all remodeling businesses are aware of the benefits of social media marketing. In  our experience, over 50% of general contractors aren’t using social media to promote their business at all, and most of those who do, do so inconsistently and ineffectively. 

    Plus, its benefits extend far beyond increasing sales. The benefits are countless, to name but a few, they include:

     

    • Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.

    • Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

    • Promoting your products and services: 

    This is ultimately why you invest in marketing, right?

  • PAID ADVERTISING

    We specialize in digital marketing for remodelers and manage your paid advertising holistically, in line with our work in SEO, web content, and social media. Our approach is designed to ensure that your marketing dollars are optimized to achieve maximum impact and guarantee that your remodeling business will get exposure to local audiences.

     

    Advertising tactics available to remodelers and other small businesses can seem overwhelming.

     

    Paid channels range from social media ads, to paid search ads, display ads and many other pay per click (PPC) models. It is also remarkably easy to waste your advertising budget on poorly chosen keywords and ill-defined audiences. At Deep Drawer, we utilize the full breadth of available ad formats and analytical tools. We build campaigns around relevant search trends and hone in on audience segmentation to achieve your goals and eliminate wasteful spending.

     

    We reach the right customer at the right time and with the right message and provide you with comprehensive reporting, analytics and insights to efficiently navigate the ever-shifting world of PPC.

LET'S TALK!

We can't wait to hear from you

(415) 335-6869
(415) 335-6869

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