What is the size of your online opportunity? We believe in sharing knowledge and helping our clients cross the digital gap. Every business today needs a digital marketing strategy that is tailored to reach new customers in their market. After all, online opportunities in almost every market have never been bigger.
Nearly all decision-making journeys start online. Is your business answering your customers' questions and capturing this demand? A well-planned digital marketing strategy can help your business increase online visibility among current and future customers, appear in organic search results, improve directory listings and reviews, and build that crucial component of customer loyalty that fosters referrals and new business.
Our digital marketing strategy is designed specifically to help small and mid-sized businesses become more successful in their niche. Book a consultation to learn how Deep Drawer's digital marketing services can help you to:
Make it easy for clients to find you online
Generate high quality leads - Build trust
Activate leads and prospective clients
Increase average customer value
We are here to help you set goals and get measurable results!
CUSTOM WEBSITE DESIGN
Most purchasing decisions begin with online research. At Deep Drawer, we focus on better understanding the online journeys of your potential customers and translating these insights into actionable results for your website and for your bottom line. Your website is often the first point of contact between you and your future clients. It provides a place for potential clients to see what your business is about and learn more about the services you offer, any time of the day or night.
If you make it easy to browse your services, offerings or project portfolio and contact you, then potential clients can even start telling you about their needs and requesting quotes directly through your website. Many websites are full of plugins, popups, subpages and more that leave you wondering, what should you be adding to your website? What features are the most useful to your leads and which ones can actually help convert them into potential customers? When is one bell and whistle too many?
We specialize in thoughtfully designed websites that are optimized for lead conversion and brand exposure, highlighting your work without the chaos that can turn clients away. Our process begins with thoughful discover conversations to learn about your business, and a thorough audit to uncover technical issues that are stifling your search rankings on the backend. Next, we begin a design collaboration to ensure that your new and improved website accurately represents your brand and captures your business identity.
And last but most certainly not least, we focus on creating and maintaining helpful, relevant content throughout your site, making sure that both clients and search engines are always up to speed.
Deep Drawer is an official Wix Partner Agency.
STRATEGIC & LOCAL SEO
Search Engine Optimization (SEO) is as much about people as it is about search engines like Google, Bing and others. It’s about tuning into what your customers are searching for online, the keywords they are using in their queries and the type of content they are interested in. Discovering the answers to these questions will allow your business to connect to the potential customers who are searching online for the services you offer.
We specialize in increasing both the quality and quantity of website traffic to your website by helping your appear in relevant non-paid (also known as "organic") search engine results. In order for your website to rank higher on search engines like Google, you need to start by understanding what your ideal clients are searching for online and how they navigate the web. After that, you need to create and implement a strategy for ongoing Search Engine Optimization (SEO). We can help you optimize your company’s SEO by identifying high performing keywords, deploy technical know-how on key sections of your website and create funnels for leads to organically discover you at various stages of their buyers’ journeys across the web.
Our team of SEO and marketing experts will audit your website’s on-site content, create a plan to identify keywords to bake into topical content and reinforce your brand’s public profiles to get leads landing on your website and taking relevant next steps. We will deploy an ongoing SEO strategy and test and measure different quality tactics to help boost your ranking to stand out in front of your ideal home remodeling clients.
DIRECTORY LISTING MANAGEMENT
Search engines look for clean business information across the web, and so do your clients. Your customers' online journeys might start with a Google search, continue on to your website, and then go off your website to read a third party review, then over to your social media pages...and only then go back to your website to contact you.
You get the drill, today’s savvy consumer does her due diligence to make sure you are who you say you are because, well, she can! Beyond the curated finished projects on your social media channels, your customers also want to check your online references to make sure other people say you actually deliver on your promises. There are many ongoing, proactive measures a company must take to capture leads throughout this multi-channel journey. Some of these third party sites include, Yelp, the BBB, Angie’s List, and of course industry specific directories and Google My Business.
Making sure your brand is accurately represented across these domains that are outside your ownership is a necessary task you must make and repeat so your prospects get the best portrayal of your company from all possible angles. We take ownership of this process for you. We make sure your correct address, phone number and numerous other pieces of information are up to date and disseminated across any listing that mentions your business. We also make sure your references are proactively captured from new customers and disseminated everywhere online that your leads are searching.
Reach out to us today and we can walk you through our process.
Content doesn’t just mean “words on the internet” anymore. Content is strategic and has the power to attract the right types of customers in the right locations at the right time – if done right. Your website's blog or articles section is a great way to educate your customers on the services you offer, problems you solve and highlight your expertise.
Content marketing is also a great way to showcase your projects, accomplishments and plans for the future – the proof that you are great at what you do. Content is key to any well thought out digital marketing strategy. We will work with you and your team to develop creative content strategies that draw in online leads and customers in your niche.
We will then deploy this content across multiple channels, including your website, social media pages and email campaigns, and use marketing automation tools to create a scalable process that gets more customers coming to you!
Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance to your businesses cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. No matter what niche your business operates in, your ideas and projects deserve visibility. Engaging with social media can lift your brand, build credibility and grow traffic to your website, resulting in more leads and more business.
However, not all small businesses are aware of the benefits of social media marketing. In our experience, over 50% of companies aren’t using social media to promote their business, and most of those who do, do so inconsistently and ineffectively.
Plus, its benefits extend far beyond increasing sales. The benefits are countless, to name but a few, they include:
Growing your brand awareness. Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic. Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services:
This is ultimately why you invest in marketing, right?
We specialize in digital marketing and manage your paid advertising holistically, in line with our work in SEO, web content, and social media. Our approach is designed to ensure that your marketing dollars are optimized to achieve maximum impact and guarantee that your business will get exposure to the right audiences.
Advertising tactics available to businesses today can seem overwhelming.
Paid channels range from social media ads, to paid search ads, display ads and many other pay per click (PPC) models. It is also remarkably easy to waste your advertising budget on poorly chosen keywords and ill-defined audiences. At Deep Drawer, we utilize the full breadth of available ad formats and analytical tools. We build campaigns around relevant search trends and hone in on audience segmentation to achieve your goals and eliminate wasteful spending.
We reach the right customer at the right time and with the right message and provide you with comprehensive reporting, analytics and insights to efficiently navigate the ever-shifting world of PPC.